Sunday, June 27, 2010

Designer Love: Anna Campbell

(Gowns By Anna Campbell)

It's with an abundance of excitement that I present to you Love.Me.My's first ever, exclusive interview with a designer! It's with even greater pleasure that this particular designer is one of Melbourne's most divine bridal talents.  

Amazing and inspiring is only just the beginning of how I feel about this talented designers beautiful gowns.
I'm quite sure that you're going to fall head over heels, just as much as I have; So without further ado, ladies and gentlemen let me introduce you to, Anna Campbell....

We were swept away by the romance and beauty of your bridal collection
- how would you describe your design aesthetic?

Our bridal range is feminine and romantic, and inspired by vintage pieces. It is designed to stand out from any other bridal range, with its modern and simplistic skirts that drop beautifully from the waistline, creating a slim silhouette. Our pieces are twisted, wrapped, draped, plaited and tied around the figure to create the most feminine shapes possible.
Where did you draw inspiration from for your current collection

What we love about designing our bridal range is that it is slowly evolving, it dosen't have a set due date or expirary from our boutique. This means that every time we feel inspired, we create a new piece. This inspiration can come from anywhere. It can start from a stunning fabric sourced, a new technique we are discovering, or an incredible new client we are working with

Tell us a little about your history in fashion, how you started and
 your progression in the bridal fashion world?

At 18 I began studying Fashion at RMIT in Melbourne. Unfortunately I didn't enjoy the course, or feel like it would support the direction I wanted to take, so I quit and started my label selling fascinators to local boutiques. That soon grew to dresses, then a wholesale range. We had girls ordering our boutique range pieces in whites and ivories, which is when we opened our boutique and started the bridal range. We are really enjoying the relationships that we build with our clients, and the beautiful pieces and moments we are creating for them.
 Our Bridal range allows us to forget about the pricing constraints of our wholesale line, it allows us to create without worrying about costs or time spent. We are creating the pieces we could have only dreamed of within the confines of a wholesale collection.

In your professional opinion what is the most important element 
when choosing a bridal gown?

I believe the dress has to reflect the personality of the bride and the feeling of the wedding. Our dresses are perfect for the fashionable bride, who wants a beautiful romantic dress without corsets, hoop skirts, and stiff trains. Alot of our clients get married in beautiful gardens, rustic properties or little known beaches and our pieces suit that theme perfectly. We have clients who have gone and bought the classic bridal dress, often convinced by everyone else but themselves! They then make a last minute decision and consult us about a second dress! 

What kind of a moment can a bride look forward to when walking into Anna Campbell?

We're really lucky because our clients always have compleat faith in our designs. Because we are not a dressmaker and we don't just make anything, brides make appointments with us, already in love with our style and the feeling of our collections. From there we work to create the dress best for them. Our clients are fashion forward, and becuase we have a shorter making time for garments, our brides are relaxed and generally just really excited and in love with their dress.

1 comment:

Ness said...

Great interview Luc xx

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